Forgot your password? Retrieve it. If by any chance you spot an inappropriate image within your search results please use this form to let us know, and we'll take care of it shortly. Term » Definition. Word in Definition. Rap Dictionary 0. How to pronounce ecko? Alex US English. David US English. Mark US English. Daniel British. Libby British. Marc Ecko is the founder of Ecko clothing. All ownd by a white man called 'Marc Ecko' NY.
U dn't hve 2 B black 2 wear Marc Ecko's clothin' lines Any race can wear it. Urban clothing seen mainly on teenagers who are familiar with the gangsta like style, mostly wear tracksuits , founded by the artist Marc Ecko , Ecko Ultd and Ecko Red. A clothing line made by the graffiti artist " Marc Ecko ". They have some good clothes and are not just for wiggers. And what I share in this story, the Barry Bonds Ball, in the book is that, yes, it was flashy. So for under a million dollars, you got explosive meta-awareness for the brand, but there were consequences for me and my personal brand in terms of how consuming that can be.
When you get caught up in wanting to brand and market yourself or product or service, you have to careful of not getting caught into the trappings or the seductive part of the work.
That in and of itself becomes your job versus your job. Andrew : You mean the dangers in promoting yourself and not building the business. You know. And what you did was. I checked the box. But the health of the real brand, in the meantime, was in fact decaying.
Andrew : Why? Marc : There was no doubt about it. Oh, there was over-extension of growth, the explosive growth in the retail sector where we started at 16 stores to 30 stores to stores at its peak. You can imagine as a capital expense and the financing of that is you really need to have your eye on the ball. Andrew : And so you were deep in debt as a result of all this expansion?
Marc : Yeah. I mean it was working to a degree when it was creating the revenue, but the rigor it takes to govern that sort of business is not trivial. And being out and that was a wildly successful tactical move in creating more awareness for the guy behind the brand. I think the distinction is, in that scenario, I disproportionately lent my time to that, as if that was my job. Andrew : How do some entrepreneurs do it? They could be out at parties promoting themselves.
They could take endless meetings promoting the business and finding partnerships. They could put themselves in the media over and over, and the business magically runs. That your business was just being run. And you could. And I know guys in the space that do a great Kabuki theater. Elon Musk is not Tony Stark though we perceive him as such.
They have sergeants on the ground operating. CEO equals business leader. But the real world of CEO really, and often, is a lot less sexy and a lot less out in front. Marc : Yeah, they probably. But if they were called promoters, or VP of PR, no one would pay attention to them if they.
One of my partners in Complex is a guy named Rich Antoniello. I mean, he can be on a panel with media lead, and he can hold his own. I have found in my role is much better served as a kind of a cheap creative officer, a chairman officer. Andrew : So who did you get in your company then to do things like put systems in place, to make sure that there were checks and balances on the finances? Who did that? Marc : For us at Ecko coming up, we had a very kind of loosey goosey infrastructure.
The businesses at Ecko have certainly evolved and are far more mature and rigorous today. But at those times, it was kind of like the board meetings happened on the elevator and the hallways. And it was really this kind of composition between me, Marcy and Seth. And there was something magical in that composition. And we had the emotional connection and the kind of trust amongst one another as, her being my twin, and said to me.
Was that. Marc : We had a triangle and it was governance, who was Marcy, brute force, which was the commercialization, the kind of creating unfair advantages, retail was set, and then the swagger which was kind of the branding, the marketing, the product development, the forward stuff which was me.
And when Marcy sold her interest is when we saw the dysfunction of that triangle. Marc : And even though we can put a C. Pretty, pretty long. What did we not see from the outside? Andrew : For example? And millions and millions of dollars into the development are historical business that we, historical building which you can imagine is very expensive to restore, very politically difficult to migrate in.
Andrew : You eventually sold your part of the business too. Does Wikipedia have it right? Is this one Wikipedia? Andrew : That means that the value of the company went down after the first sale. It definitely went down. Marc : I kind of get a royalty and. Andrew : Still to this day? Marc : OK. Andrew : OK. Marc : And, you know, I. Andrew : What were you going to say? We can say it publicly. Andrew : No?
Marc : Not yet. I have learned. Andrew : Do you remember when you got that first big check from when you sold the business? Andrew : How did it feel, a wire transfer? How did that day feel? Marc : It was an amazing. I talk about it in the book. It was both beautiful but painful. Andrew : Millions of dollars, all at once, safety, security.
That said, my partners at Iconix who are now the I. Andrew : We talked a lot about this tough part to early life, getting beaten up, being chubby, etcetera. Andrew : Do you feel like you have made it? Marc : You never really feel like that. I think. And I feel so cliche saying that because I could just imagine in social commentary, in comments in Twitter, I see it all the time.
Andrew : What is it about your wealth that matters then? I think that counts. I think an awareness of who I am, a comfort in my skin. I think that I am now wildly comfortable in my skin. And that gives me a tremendous amount of. Andrew : What did you do to get yourself comfortable in your skin?
Marc : I think learning to refuse to be packaged by my skin. Andrew : And then. Marc : You know. And how do you learn to do that? Marc : I think I learned to refuse to be packaged within the skin that I was born in and perceived in by going through these life experiences, by building these business, by succeeding, by failing a lot. Success is the hangover of failure, right? I think that I am shaped by the experiences and the wealth of experiences, the travel the.
You decided to take this path. Marc : I stopped counting things measured by finite numbers, right? I stopped counting the money; I stopped counting the wins, the losses, the followers, the friends… I stopped giving a fuck about Wikipedia or…. Complex stuff, doing that, you fail at but that is my business.
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