This special edition variety, along with its box design, returned in to commemorate the cereal's 50th anniversary. Lucky is joyfully making an arched rainbow, displaying his eight magical charms, and facing upward at the cereal logo.
This box design is similar to the one from On special variety packages, Lucky was badly redesigned and photoshopped. This design of him appear on as follows:. Lucky, still making an arched rainbow displaying his eight charms, is now redesigned, joyfully facing the audience and jumping in the air. The cereal logo is redesigned as well. The design of Lucky on the package is reverted back to the one from , only facelifted. Once again, he is making an arched rainbow which is displaying his eight magical charms and looks upward at the cereal's logo.
At this time, the cereal promoted three new rainbows, whose package shows Lucky riding on three different tri-colored rainbows that inspired the actual marshmallows. He is smiling at the audience and raising three fingers up.
This was the last promotional Lucky Charms package to feature the hourglass. Did you know each Lucky Charm has its own unique power? Spark you're kids' imagination by teaching them all about their marshmallow magic! Somewhere over a rainbow in a magical forest lives a clever, playful, and mischievous leprechaun named Lucky. He placed eight magical charms in Lucky's hands as a way of protecting him along his journey and told Lucky to respect their magical powers and others he may encounter along the way.
Today, Lucky outwits and outsmarts those pesky kids, discovering and losing his magical charms, always with children hot on his heels. It was removed 20 years later. The purple horseshoe, which was added in , gives Lucky the power to speed things up.
Photo courtesy Mr. The colors got all mixed up—literally—in , when a factory mishap led to several batches of swirled marbits. In , they introduced a swirled whale, who turned out to be no heavyweight when it came to sales; he was quickly discontinued. The penchant for swirls continued into the new millennium when swirled marshmallow charms made a comeback in When Lucky the Leprechaun celebrated his 25th anniversary in , he was feted with a red balloon marbit, which remains in the permanent lineup.
Photo courtesy X-Entertainment. Lucky Charms took an eco-friendly approach to a limited-edition box in Eat enough of their new green tree marshmallows, mail in a couple of UPCs, and get your very own live tree. The pink, yellow, and blue rainbow marbits that made their debut in supposedly gave Lucky the power of teleportation.
Photo courtesy Shifting Pixels. A pot of gold is the goal of every leprechaun, and Lucky finally got his—a yellow and orange combo piece—in
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