You also need to consider who likes your Facebook page. Your posting schedule also needs to remain consistent.
Stick to your strategy. There is just too much for them to see from their friends and family. Social media platforms such as Facebook are designed for users to scroll through content quickly. You also need to consider how many Facebook users are accessing content from their mobile devices:. Paragraphs on your computer screen will appear even longer on mobile devices.
Plus, long blocks of text are difficult to read. How long should your posts be? Research was conducted on five of the most popular Facebook pages to analyze the length of their content:. A good rule of thumb is that shorter is always better.
Getting Facebook users to comment on your posts is a great way to gain exposure for your page. The more exposure you get, the more likes it will lead to.
The post and the comments will appear on their timelines. Plus, if users see you respond to other people, they will want to engage with your page even more. There are a bunch of different reasons why you would want to respond to a comment:. You can still respond to those comments. Just make sure you keep things professional at all times and stay on brand.
So tread carefully when approaching this. Take a look at how Hydroflask used the comments section to respond to a customer complaint:. Waiting too long to respond could have an adverse effect on your social media marketing strategy.
Find posts from pages within your industry. Comment on their content to spark a conversation and facilitate a discussion. Do you see the difference? Your comments should be genuine instead of just links to products on your ecommerce site. Take a look at the engagement rates of videos and images compared to links on Facebook:. As a result, more people will see these, and your page will be exposed to a wider audience. Now you have a better chance of new users liking your business page.
The most important images on your page are the ones that people can see at all times. They are also the first things that get seen when someone navigates to your page. Your logo may be a good idea, but go deeper than that.
Find something that really speaks to your audience and reflects your marketing campaign. Keep it simple. It should be bold and have a clear point of focus. Changing these images will show people that you are always updating your page. This gives them more of a reason to like your profile. According to research, aside from being interested in their products and services, people followed brands because they were interested in receiving promotions :.
If you post exclusive promotional offers and discounts on your Facebook page, you will give people more reasons to follow you. People may be willing to share these promotions with their friends and family, which is a great way to get even more likes on your page. If a winter storm is heading toward a certain region of the country, you can use that to promote warm gear like hats, gloves, boots, and coats.
But avoid sensitive topics such as politics, religion, etc. Running a contest that encourages user-generated content will expose your page to a wide audience. But if you can get users to post pictures and videos to their own timelines and tag your brand, it will be even better for your brand exposure campaigns. Here is a great example of a contest run by REI on its Facebook page:. There are endless options for you to consider with your live stream.
You may also consider giving exclusive tours of your facility. Use your live broadcast to preview new products that are in development. Ask customers for their feedback to make them feel as if they are part of the creation process.
You can use this channel as an alternative method to run contests and promotions, which we previously discussed. The more people tune into your live stream, the more likes your page will get. One of the first places you should look to is your email subscriber list. I bet the people who signed up to receive email promotions from you also have an active Facebook page. Get them to like yours. Be direct.
You can have a similar button on your website. Include a link to your Facebook page in the description of your YouTube videos. Use other social media channels to your advantage as well to drive more traffic to your Facebook page.
Everyone creates their own profile, which shows who they think they are to all their friends. The reason why this is so important is because you need to understand that users are mainly focused on content directed at them. However, you can still learn from this by making your Facebook posts more about the user who is reading them. Calls to action CTAs are unbelievably effective tools to get readers to take action in almost any situation. They are one of the most important factors when it comes to landing page conversion rate.
When you post a link to your content on Facebook, what are you looking for? The only people who see your posts are the people who engage with your brand. There are a couple reasons why this might be the case. The first is buying bulk fans from shady bot resellers.
These accounts will never engage, or even really see your posts. They just hurt you. The second is running ads without targeting. This broad open audience may seem great in that you get a ton of exposure for very low costs, but who are those people?
The third is doing something that causes your focus to shift. A lengthy downtime followed by a rebranding or a shift in conceptual focus can mean your old audience is virtually valueless. This is why a rebrand should be considered very carefully. Media is not the 1 way to your users hearts. PostPlanner studied that and can say it with certainty.
Rather, it means you should focus much of your energy on links, but spice them up with media. Photo posts have been going a bit downhill ever since link posts got a larger thumbnail. However, video is still going strong on the site; perhaps stronger than ever. I like to use media posts as a way to curate content while reserving link posts primarily for myself.
This allows me to funnel most of my traffic to my sites, but still fill in extra slots with media posts. You put a ton of work into boosting up your audience, but so few of them ever matter than it seems like a waste of time.
You might as well go to Instagram and Twitter instead, right? The problem here is that Facebook has progressed beyond the other social networks.
An investment of cash — even something as small as a few dollars a day — is still much better. You get a lot more mileage out of Facebook when you pay for some ads, trust me on this one. The way the world works encourages competition. Your only solution in this case is to out-do them the way they were out-doing you. Run better ads with more of a budget.
Attract a more finely tuned audience. Use competitive intelligence to try to steal their audience. How significant was the drop? Have you enabled any privacy, age, or country restrictions on your page lately? Ok, so I think my problem is that I post too much, once or twice per day on the same group, but no reports my posts for spam, but I was just met with this problem where if my posts get normally from reacts in 24 hours they now get 30 or 40, please how do I stop this problem, or at least know the duration of it staying like that?
Not getting likes or comment to n my Facebook. I think someone has deactivated my likes and comments on my post. Pls I need a solution. Past week my likes and comments dropped to 0, which made me think if i was on FB jail or something.. Name required. Email will not be published required. Facebook offers these tips for crafting a great headline:. In particular, Facebook found in a survey that followers do not like posts that:. That means these posts are less likely to generate Facebook Likes from the followers who see them.
But they are also less likely to be seen in the first place, since Facebook specifically limits organic reach for Pages that are too promotional. How do you know what type of content people want from you on Facebook? By listening to them. If the majority of the comments on your Page are customer service inquiries, try creating content that focuses on helping followers use your product better.
Experiment, and pay attention to what people respond to. Our post outlining the 4 key ingredients of a perfect social media video is a great place to start. If you want more people to like your Facebook Page, you need to engage with those who already do. Unanswered comments or questions on a Facebook Page can be a huge deterrent for potential new fans.
Remember, Facebook is a social network, and being sociable is a key way to make your brand—and your Page—more likeable. For example, Funko got nearly 7, Facebook Likes on this like-to-enter contest:. To start collecting more Facebook Likes with a contest of your own, check out our post on how to run a successful Facebook contest.
Remember that Facebook is primarily a social network—so get social and start engaging with other brands that are relevant to your niche but not your direct competitors. Look for communities of potential followers to engage with, too.
Facebook Groups are a great place to find people who are passionate about subjects related to your niche, and offer you the opportunity to highlight your expertise. Just make sure your participation in Facebook Groups is helpful, rather than promotional, or you might find yourself kicked out of the group.
Understanding the Facebook algorithm is key to increasing your organic reach—in other words, getting your Page and your posts in front of more people who could potentially give you a Like. This should really come as no surprise. Facebook wants people to enjoy browsing their News Feeds, which means it wants to surface the best content to the top.
Facebook specifically highlights authentic posts that inform and entertain as having value recognized by the algorithm. One additional way to take advantage of the Facebook algorithm is to try live video. The algorithm prioritizes live broadcasts, bumping them higher in the News Feed.
If you have an event or presentation that would work live, give it a try. Check out our complete guide to Facebook live video for important tips before your first broadcast. Facebook offers very detailed ad targeting, so you can laser-focus your advertising efforts and make the most of your ad spend. Putting your brand in front of your ideal audience is a great way to pick up more Facebook Likes.
There are two different types of Facebook advertising: boosted posts and ad campaigns. By boosting a post, you can extend the audience beyond people who already like your Page. Facebook offers campaign objectives relevant to every type of business. For example, this ad from WealthSimple offers the option to like the Page with just one click. You can choose from a variety of ads formats, including the immersive Canvas.
You can find all the details in our complete guide to advertising on Facebook. Analyzing Facebook Page Insights can give you a clear view of who your current fans are, which will help you better target future Facebook efforts. Manage your Facebook presence by using Hootsuite to schedule posts, share video, engage with followers, and measure the impact of your efforts.
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